Tfos Think Blink Campaign

About the Think Blink campaign

Did you know that blinking can be helpful for your vision?


The simple act of blinking flushes fresh tears over the eye, re-moisturizing & keeping foreign matter and irritants out.

Approximately 30 million people are living with dry eye in America.

Dry eye is rising at an alarming rate due to the explosive use of screen devices which reduce blinking. Excessively staring at screens is exacerbating dry eye & ocular discomfort.

World-renowned dry eye expert, Dr. Donald Korb, recommends following the 20/20/20 rule:

Every 20 minutes, close your eyelids shut & then squeeze lightly for a count of 2. Open and then look 20 feet across the room for 20 seconds. This blinking action activates your distance vision & rests your eyes! Take time to look out a window or simply close your eyes.


Think Blink & share the message!
Join the worldwide “THINK BLINK” campaign & help us draw attention to eye health, blinking inhibition & the global rise of dry eye.

Are you an eye doc?

Download the THINK BLINK pamphlet to share with your customers & patients!


Check out & Share the Think Blink Campaign Video -


Music for your Eyes?
Download Blink Around the World on iTunes & Amazon & help people see!

To help reinforce the message, TFOS has launched a song to promote global eye-health.

"Blink Around the World is a fun and catchy way to remind people to blink their eyes, which both exercises and protects this preciously vital organ," says Amy Gallant Sullivan, Executive Director of TFOS. "The simple act of blinking reduces dry eye symptoms by flushing fresh tears over the eye, re-moisturizing and keeping foreign matter and irritants out." Unfortunately, dry eye causes us to blink less and blinking is a self-help treatment, so we all need to blink more.

buy the song on Amazon
buy the song on iTunes
press release


Media Interviews & Campaign Participation

Amy Gallant Sullivan
Executive Director of TFOS



To engage with this campaign use #thinkblink on Twitter and Facebook.


Follow Tfos & the Think Blink campaign:

on Twitter
on You Tube
on iTunes
on Amazon



Opticians Association of America Opticians Association of Massachussetts



About Tfos

TFOS is a world leader in eye health education. The purpose of this Society is to advance the research, literacy, and educational aspects of the scientific field of the tear film and ocular surface, Organize and coordinate international conferences, meetings, workshops ...

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TFOS' main objective is to educate & disseminate information widely. We want everyone to be able to access and share TFOS knowledge, for free.

Think Blink Campaign

Did you know that blinking can be helpful for your vision? Dry Eye Awareness gets a much needed boost with the launch of a social global campaign dubbed Think Blink.

Corporate Advisory Board Members

Vistakon TearLab Sifi Santen Bausch & Lomb Allergan